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Official course of META Blueprint, the official training program of META, the company that owns platforms such as Facebook, Instagram, WhatsApp, and Messenger, for the design of advertising campaigns and analysis of results.
About This Course
This official Meta Blueprint training course prepares students for the Meta Certified Digital Marketing Associate certification (100-101). Through a collection of online courses, participants will learn to use Meta technologies (Facebook, Instagram, Messenger and WhatsApp) to establish a business presence, create and manage advertising campaigns, segment audiences and analyze results.
The program covers everything from the fundamentals of digital marketing on Meta platforms to advanced ad settings, the use of the Meta Pixel, the Conversion API and the best practices for privacy and data protection.
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Duration
50h (Online)
Who is it aimed at?
This course is especially oriented to:
- Entry-level advertisers who wish to obtain an official Meta certification.
- Students and people looking for a job in the field of digital marketing.
- Marketing professionals who want to validate their knowledge on Meta platforms.
- Social media managers, community managers, and digital communication managers.
- Entrepreneurs and business owners who want to learn how to advertise effectively on Facebook and Instagram.
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Prerequisites:
No prior knowledge of digital advertising is required. Basic familiarity with the use of Facebook and Instagram as a user is recommended.
Objectives
- Upon completion of the course, students will be able to:
- Identify the products and services that make up the Meta family of apps and communicate their value proposition for businesses.
- Create and manage business pages on Facebook, company profiles on Instagram, WhatsApp Business accounts and presence on Messenger.
- Manage the online presence of the business through Meta Business Suite.
- Understand the fundamentals of advertising on Facebook and Instagram: types of ads, campaign objectives and campaign structure.
- Create and manage audiences in the Meta Ad Manager (saved audiences, custom, and similar).
- Configure locations, budgets, and campaign calendars.
- Customize the creative content of the ads according to the format and location.
- Install and configure the Meta pixel and the conversion API to measure customer behavior and optimize campaigns.
- Analyze the results of advertising campaigns using Ads Manager metrics.
- Apply Meta's privacy and data protection policies in the creation of ads.
- Prepare to pass the 100-101 certification exam: Meta Certified Digital Marketing Associate.
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Prerequisites:
No prior knowledge of digital advertising is required. Basic familiarity with the use of Facebook and Instagram as a user is recommended.
Program
- Module 1. The value of Meta.
- Start advertising with Meta technologies.
- Module 2. Establishment of presence on the platform.
- Consolidate your online presence with a Facebook page.
- Consolidate the online presence of a business with Instagram.
- Use WhatsApp for a business.
- Connect with customers through Meta Business Suite.
- Establish the presence of your business with Messenger.
- Module 3. Basic aspects of advertising.
- First steps with advertising on Facebook and Instagram.
- Introduction to campaign objectives.
- Module 4. Creation and management of ads.
- Create audiences in the Meta Ads Manager.
- Choose the locations, budget, and calendar of the ads.
- Customize the content of the ad in the Meta Ads Manager.
- Configure the Meta Pixel and Meta Conversion API for advertising campaigns.
- Module 5. Reports.
- Analyze the results of advertising campaigns in the Meta Ads Manager.
- Privacy and data protection in Meta technologies.
- Additional Resources: Study Guide.
