Welcome to ISASS
Master's in Digital Marketing, Data and AI-Driven Marketing
Master's in Digital Marketing, Data and AI-Driven Marketing Digital Literacy (AI Awareness and Online Professional Skills)

Earned

Master's Degree

Program Focus

Digital Marketing

Duration

One (1) Year

Course fee

~12,870€

This program integrates traditional marketing principles with cutting-edge technological tools to address the demands of the modern digital economy. Students gain expertise in navigating complex data landscapes, utilizing machine learning for predictive modeling, and applying generative AI to content creation and strategy development. The curriculum balances theoretical foundations with intensive practical application, often involving collaborations with industry partners and the use of real-world project management tools.

Program Overview

Programs typically emphasize a “learning-by-doing” methodology, moving from conceptual understanding to the execution of live business challenges.

Key Learning Areas

Key learning areas in a Master’s in Digital Transformation and Innovation Management center on equipping leaders with practical expertise across technology, strategy, and change.

Career and Professional Development

Graduates of a Master’s in Digital Marketing, Data, and AI-Driven Marketing are positioned for high-demand roles that bridge the gap between creative marketing strategy and advanced technological execution. Employers across sectors—including tech, retail, multinational corporations, and specialized agencies—increasingly prioritize candidates who can interpret complex data and automate workflows using AI.

Program Learning Outcomes

The Program Learning Outcomes (PLOs) for a Master’s in Digital Marketing, Data, and AI-Driven Marketing are designed to bridge technical data science proficiency with strategic marketing leadership. These outcomes focus on developing professionals who can synthesize complex analytics with creative strategy.

Additional Digital Certifications/Badge

Course Fee: 12,870€

IMPORTANT: The above tuition fees are based on SSM Learning Center, Rome. Please contact our Learning Center in Barcelona as prices vary.

No published installment plan for this program. Please inquire directly.

Tuition Fee Installment: Special payment arrangements are allowed with scheduled payment due dates.

FAQ

Yes we do. If you have been working in your industry in a managerial position for a few years and you wanted to earn a Master’s Degree, all you need to do is submit your Bachelor’s Degree Academic Credentials and your proof of work. ISASS will then review your industry experience and will determine if you have the equivalence of a Master’s Degree. This of course is depended on the decision of the Review Committee.

The total tuition fees of the program include all study materials (except for the books), examination fees, wi-fi access, access to the library, company visits, excursions and Personal Success Profile Analysis and Adventure Day. All fees except the Application Fee are fully refundable in case of rejection of the study visa. Once the enrolment is confirmed, all paid-in fees are not refundable.

NOTE: We offer a Tuition Fee discount OR Special Payment options. Ask us how.

Yes, ISASS will assist in your Student Visa application. You just need to pay a minimal fee for this process. Please note that for the application of Student VISA, the decision of the course rests in the hands of the Spanish Embassy in your country.

The student needs to pay Three Hundred and Ninety Euros (390€) for the processing of Visa papers. Please take note that this is non-refundable.