Skip to content
Learn Digital Marketing with META. Create campaigns, manage ads, and analyze results to boost your business on social media.
About This Course
The official Meta Certified Digital Marketing Associate course offers a complete and practical learning experience to master Meta’s advertising tools (Facebook, Instagram, Messenger, and WhatsApp).
It is designed to prepare people and advertisers with an initial level in digital marketing and social networks who seek to obtain a well-established knowledge base regarding Meta technologies, with a “learning by doing” approach, integrating theory, guided practice and continuous evaluation.
The itinerary is taken through the open material of Meta Blueprint and through the complete MSi course, both aligned with the same certification objectives.
-
Duration
60h (Online)
Objectives
At the end of the course, the student will have acquired the following knowledge and skills:
- Understand the structure and operation of Meta's advertising platforms.
- Learn to design, execute, and optimize digital campaigns.
- Apply good creative practices and segmentation strategies.
- Solve real performance and measurement problems (troubleshooting).
- Prepare effectively to pass the Meta Certified Digital Marketing Associate exam (100-101).
Program
- Module 1
- Meta Technologies: who they are, what they do and how they can help you.
- How to create and consolidate your company's presence in Meta.
- Good practices for mobile ads.
- The evolution of Meta algorithms.
- Myths, campaign structures and the psychology of ads.
- Module 2
- The power of advertising on Meta platforms.
- Meta Pixel and conversions.
- Pricing and placements of ads on Meta platforms.
- Audience behavior and segmentation.
- Data privacy protections and advertising policies.
- Module 3
- Differences between promoting publications and creating advertising campaigns.
- Campaign structure in Meta Ads: campaign, ad set, and ads.
- Advertising formats and segmentation options.
- Budget management and campaign scheduling.
- Module 4
- Use of Meta Ads reporting tools to evaluate the performance and viability of campaigns.
- Definition of key performance indicators (KPIs).
- How to use data to optimize future campaigns.
- Mapping of the customer journey (Customer Journey).
- Module 5
- How to generate engagement with audiences on Meta platforms.
- Improved advertising performance through A/B testing.
- Maximizing return on investment (ROI).
- Crisis management in social networks.
- Module 6
- Creative practices for ads in Meta.
- Common problems in advertising campaigns and their solutions.
- Advanced segmentation.
- Advanced incident resolution: Meta Pixel and data problems.
