Welcome to ISASS
Discovering entrepreneurship

First course in the Entrepreneurship series – along with “Launching a Business Venture” and “Managing a Business Venture” – in which participants develop a working knowledge of the key principles of entrepreneurship. With the support of video and rich interactive media, participants learn, apply, and practice these concepts. This course uses immersive interactive activities to allow participants to make decisions based on various scenarios and watch them unfold. Participants can navigate the scenarios many times and experience different outcomes.

The course also includes opportunities to practice what you are learning as you are learning it.

Objectives

Upon completion of the course, students can explain the key principles of entrepreneurship, as well as the concepts, strategies, and tools needed to succeed as a small business owner, franchisee, founder, or other entrepreneurial professional.

Program