Organizations around the world use customer feedback to guide their decisions. Learning to analyze this information is a valuable skill in any job.

This course walks you step-by-step through thematic analysis, the process of analyzing data—such as customer reviews—to turn it into actionable insights using artificial intelligence tools.

You’ll start by learning how to tag and group customer reviews into key topics and broader categories. Next, you’ll learn how to quantify their impact using sentiment analysis and generate summary reports with actionable recommendations. During the process, you’ll develop the skills needed to select the most suitable AI tool for each task, whether it’s a large language model (LLM), a chatbot capable of writing and executing its own code, or a spreadsheet application like Excel.

You will develop the necessary skills to transform text data into useful insights for any organization and position yourself as a professional capable of solving problems with the support of artificial intelligence.