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Luxury Hospitality & Sustainable Tourism

Learn about Analyse the key elements of luxury hospitality branding and its impact on guests experience / Evaluate the importance of maintaining brand consistency & high quality standards in luxury establishments / Develop strategies for implementing sustainable practices in luxury hospitality setting / Understand the current trends & innovations in luxury hospitality & sustainable tourism / Create curated luxury experiences that align with sustainable tourism practices / Apply concepts of ethical luxury & responsible consumptions to hospitality management
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Overview

Earned

Digital Innovation in Business

Accreditation

60 ECTS

Course Duration

One year

Study Fees

~11, 670€

This course explores the intersection of luxury hospitality and sustainable tourism, focusing on how to create exceptional guests experiences while adhering to responsible and eco- friendly practices.

Students will gain in-depth understanding of how luxury management in the hospitality sector coupled with an understanding of sustainable tourism practices.

Course Modules

Digital Innovation in Business

Academic Schedule

A. Redefining luxury in the modern era of sustainability

  • Hyper - personalised experience
  • Using AI and big data to anticipate guest preferences
  • Health & wellness focus
  • Expanding beyond the usual spa services
  • Incorporating medical wellness
  • Private access to art collections and bespoke tours
  • Emphasis on local produce & reducing food waste
  • Communicating eco-friendly initiatives to guests
  • Addressing challenges of ‘greenwashing’ perceptions

 

B. Global luxury hospitality market trends & segmentation

  • Understanding the growth of high net worth individuals (HNWIs)
  • Prioritization of travel by affluent individuals
  • Demand for privacy & exclusivity in vacations
  • APAC leading global luxury hospitality market share
  • Customization of amenities & services
  • Push for ‘Bleisure’: merging of business & leisure
  • Emerging markets
  • Growth of luxury hospitality in emerging economies
  • New destinations for luxury travellers

 

C. Core elements of luxury brand platforms in hospitality

  • Defining the unique value proposition
  • Creating a distinctive brand personality
  • Establishing brand values aligned with luxury standards
  • Leveraging brand history & legacy
  • Creating compelling narrative around the brand
  • Communicating brand value through story telling
  • Maintaining high standard across all brand touchpoint
  • Ensuring consistency in service delivery
  • Quality control measures & Staff training
  • Creating immersive brand experience
  • Engaging multiple sense in brand interaction
  • Loyalty programs & exclusive member benefit

 

D. Sustainable practices in luxury hotels, resorts & restaurants

  • Implementing solar & wind power systems
  • Adopting energy as a service (EaaS)
  • Implementing water recycling & reuse program
  • Reducing food waste through innovative practices
  • Implementing comprehensive recycling programs
  • Using eco-friendly materials & construction methods
  • Supporting local economies & reducing carbon footprint
  • Pursuing LEED certifications for buildings
  • Encouraging guest participation in sustainability effort
  • Implementing smart room technologies
  • Adopting paperless system & digital communications
  • Arranging eco-friendly tours

 

E. Creating exceptional & suitable guest experience

  • Streamline the online booking process
  • Utilize technology to enhance user experience during reservations
  • Using guest data to create tailored recommendations & services
  • Provide opportunities for guests to engage in local culture & activities
  • Offer curated experiences that extend beyond the hotel
  • Focus on small touches that enhance the guest experience
  • Design spaces that feels like home & inviting
  • Incorporate local culture into the hotels ambiance & services

 

F. Technology integration for personalisation & sustainability

  • Leverage machine learning for predictive analytics
  • Use data-driven insights for personalise experience
  • Use IoT for personalised experience
  • Integrating eco-friendly materials for personalised products
  • Use of distributed ledger technology for sustainable practice verification

Fees and Payments

Registration:
2500€
Month 1:
1146, 250€
Month 2:
1146, 250€
Month 3:
1146, 250€
Month 4:
1146, 250€
Month 5:
1146, 250€
Month 6:
1146, 250€
Month 7:
1146, 250€
Month 8:
1146, 250€
Total Fees:
11, 670€
No published installment plan for this program. Please inquire directly.

Admission

ISASS carefully considers and reviews each application in order to ensure a smooth and optimal learning experience for our learners. Please ensure to meet all the requirements prior to filling out the Course Registration Form
  • The learner must complete and submit the Course Registration Form
  • The learner will pay the Registration Fee and be made fully aware of his or her financial obligations to ISASS. Special payment arrangements are allowed with scheduled payment due dates. Please ask for the current Course Brochure for more information.
  • The learner will be provided with the full information including the full curriculum of his or her course, syllabus, and have access to the online platform
  • The learner will be given a copy of the e-handbook and will sign all the pages which includes all the Rules and Regulations of the school including use of personal photos and GDPR guidelines
Fill up Course Registration

Frequently Asked Questions

The European Diploma that you will earn from ISASS is a proof of continuing education. It is awarded by UNIES Business School (Germany and Poland). The Diploma certifies that you have acquired a new set of skills and updated your knowledge to be more competitive in your industry.

It is NOT A DEGREE. It is not a Bachelors Degree nor a Masters Degree.

The European Diploma that ISASS is offering carries with it SIXTY (60) European credits. This means the learner spent 1,500 learning hours to be highly specialised in the field s/he is studying in. A certificate does not have European credit points.
The diploma that the learner will get after s/he finished the course is issued by the UNIES Group of Education. UNIES (https://www.unies.eu) is a learning institution registered in Germany. ISASS has a strong partnership with UNIES for many years and ISASS is acting as its educational centre in Barcelona, Spain.

The European Credit Transfer and Accumulation System (ECTS) is a tool of the European Higher Education Area for making studies and courses more transparent. It helps students to move between countries and to have their academic qualifications and study periods abroad recognised.

ECTS allows credits taken at one higher education institution to be counted towards a qualification studied for at another. ECTS credits represent learning based on defined learning outcomes and their associated workload.

ECTS enhances the flexibility of study programmes for students. It also supports the planning, delivery and evaluation of higher education programmes. It is a central tool in the Bologna Process, which aims to make national education systems more comparable internationally. ECTS also helps make other documents, such as the Diploma Supplement, clearer and easier to use in different countries.

ECTS has been adopted by most of the countries in the European Higher Education Area as the national credit system and is increasingly used elsewhere.

Source: https://ec.europa.eu/education/resources-and-tools/european-credit-transfer-and-accumulation-system-ects_en (Downloaded November 11, 2020)

You only need to pay the Registration Fee upon registration and the rest is on a scheduled staggered payment. The schedule of the payment will be shared with the learner before s/he registers.
You will be getting a European Diploma. Technically, this is recognized all over the world as a skills development undertaking.
Traditional schools and Universities are independent institutions. They may or may not recognize the diploma issued by UNIES but it would serve its purpose to prove to the University how serious you are in your studies. We (ISASS & UNIES) can also provide the University/School you are applying for the necessary papers they might require to accredit some of the courses you took from us.
Getting a job goes beyond presenting a diploma. The diploma will surely open new doors for you but it cannot guarantee a job placement. Even graduates of traditional learning institutions need to compete for a job. Landing your dream job would require academic qualification and credentials, experience and personal and professional skills. For sure you can get a job after finishing your studies with us, just be open minded enough that you need to also present your skills.
ISASS is offering an ONLINE short -term program. Should you want to come to Europe, you can do so by applying for a Tourist Visa. You can also consult our website for our other programs that offer Student Visa assistance.
You can apply for any job in any country you would like to work. You can use the diploma you earned from UNIES & ISASS.
Aside from the tuition fee, you need to pay for the Graduation Fee which will be determined later. Books and other academic materials are included in your tuition fee.
Yes you can. You have to manage your time of course because we have deadlines to meet. As of today, all our current learners and alumni are working full time and they were able to obtain their diploma.
This means that we have designed our curriculum to fit the lifestyle of our learners. We will give you the assigned readings and assignment deadlines and then you work on them at your phase depending on your personal work schedule. Example: The deadline for a particular assignment is 2 weeks. If you want to finish the assignment in the first week so that you are free in the second week, you can. If you are very busy the first week and you can do your assignment in the second week, you may do so. The important thing to take into consideration is to make sure you can submit your requirements before the deadline.
You must be 18 years old or older (or at least 18 years old upon graduation), must be able to speak, write and understand a good level of English) and you pay the registration fee (non-refundable). We accept learners who are in the later stage of their career, high school graduates. Basically every one who is 18 years old and above and are well spoken inEnglish will be accepted in the program. By “well spoken” English we mean at least 5.5 IELTS average.
All our courses are taught in English.
We have an international pool of faculty. You can see some of them by visiting here.

Academic Partner

ISASS is a partner of UNIES School of Business [University Institute for European and International Studies (UNIES) Germany-Poland-Switzerland] and Barcelona Center for Applied Sciences (BCAS), located in Barcelona, Spain. UNIES School of Business awards the Diploma and Degree with ECTS points and BCAS supports our learners who are from Barcelona or those who wants to come to Barcelona as exchange learners and for academic and cultural immersion.

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