Jordi Sacristán Adrià

Jordi Sacristan Adria is a highly experienced marketing and communication professional with over 25 years in management positions across diverse sectors. He has a strong results-oriented approach and a proven track record, including leading Barcelona Activa to its highest level of brand awareness. Currently, Jordi combines strategic marketing consulting (both online and offline) with teaching at various universities. He is highly rated by his students, having been named Best Teacher in Executive Education (2022) and in Master’s Degree Programs (2020) at EUNCET Business School.

Since January 2022, his consulting experience has included working with Terrassa City Council, GAPS, CASA MAS ALIMENTACIÓ, MATEOS LEGAL, TBA FACILITIES, TORRAS, and FATA TANNING, as well as other projects under NDA. Previously, he held significant leadership roles such as Corporate Director of Marketing and Communication at Barcelona Activa (11/2012 – 12/2021), Marketing and International Economic Promotion Director at Barcelona City Council (09/2009 – 11/2012), and Marketing and Communication Director at 22@Barcelona (2005 – 09/2009).

Jordi holds a Master’s in Marketing Management from ESADE (2001–2002) and a degree in Business Administration from Barcelona University (1992–1997), among other qualifications. He is a native speaker of Catalan and Spanish and has a negotiation-level proficiency in English. He is also an author and is currently pursuing a Master’s Degree in Artificial Intelligence Applied to Business (2024) and serving as an Entrepreneur’s Mentor at ESADE (2025).